Icing Bros

James Taranto at the WSJ writes Best of the Web Today and occasionally adds a ruthlessly mocking section titled “Everything is Spinning Out of Control” (itself a snide poke at a dumb AP article, “Is Everything Seemingly Spinning Out of Control?”). Regardless, I’ve finally found evidence that everything is actually spinning out of control. Deepwater Horizon? War in the Koreas? The nudes I saw today at the Museum of Modern Art? No. Bros Icing Bros. Atlantic Wire, go!

Icing is the practice whereby a prankster ambushes his or her victim with a Smirnoff Ice, typically by hiding it someplace the victim is likely to stumble upon it. The victim must then drop to one knee and immediately drink the entire malt beverage, during which time the prankster usually takes photos or videos of the icing-in-progress. This prank began at Southern college fraternities, which is why anyone involved in an icing is usually referred to as a “bro.”

The Wire goes on to recommend (sarcastically, I really hope) that Congressmen should start icing one another. As a college student, I am qualified to proclaim this trend as phenomenally dumb. The “meme” deserves not another inch of writing, even ceaseless, unforgiving mocking. It is idiotic beyond criticism. At this point, I can only apologize to you for having sullied your mind with such painful inanity. Oh, and don’t forget to read this 1,300 word Fortune report on it.
PS. Did I mention Goldman Sachs traders are icing one another?

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